Network Marketing Follow-Up Tips
The better you follow up, the bigger your business!
Ever feel like you really messed up when following up with your prospect? Ever felt like you were the ‘chaser’ instead of the ‘chase-e’? Don’t know what to say? I think we all probably have, maybe even to the point that we quit following up. Don’t worry have tips to share with you.
Unless the prospect tells you “No, I’m not interested, and do not contact me ever again,” you should always follow up with the prospect at some point. Most successful network marketers will say that it is quite rare to make a sale or sponsor a distributor from the first contact. They often find that success occurs anywhere between seven and ten contacts, so they learned many ways on how to follow-up.
If you talked to a prospect by telephone or met face to face, and they tell you that they are not interested, you can ask, “Would it be all right if I follow up with from time to time in the event you change your mind?” Your prospect will most likely say yes in this circumstance. Set up a time to follow up at least once a month, and keep following up. The timing may not be right for now, but perhaps down the road, the timing could be perfect when their circumstances change.
When you follow up, you expose the many benefits of your business opportunity, product or services. The prospect may not have experienced a need the first time you presented the opportunity, but that need could develop over time. Or perhaps when you mention a benefit, the prospect might realize there is a certain need. The only way you are going to find out that need is through following up continuously, until they tell you “Don’t contact me anymore.” Ask them questions about how things are going for them with their career or what steps they are taking to ensure they are financially secure. Perhaps you may uncover that they need a plan B, and may see more of a need for your opportunity. Always think of yourself as a problem solver in this industry.
Here are a few techniques on how to follow up with a prospect:
Send an email – When you are prospecting, always ask your prospects and customers for their e-mail address, and ask for their permission to send follow-up emails. You can set up an autoresponder service like Gogvo,AWeber or Get Response, where you have automated e-mail messages following up with the prospect spread over set intervals of time. Make sure to ask their permission. If not, you will be guilty of spamming, and that will surely destroy rather than build relationships with prospects.
Place a phone call – Call your prospect after a specified interval, and say that you’re just checking in to see if they are interested in hearing more about the product or business opportunity. If they’re not interested, make sure to ask for permission to keep in touch with them.
Always remember to follow up, but make sure that you ask for their permission to do so. By following up, you will develop a relationship with the prospect, and always put their needs ahead of yours.
You have to consider the following points below when preparing to follow up with prospects – a process that tells you whether you can form a long lasting business relationship with the prospect.
Sorting them out
Make sure you know why you are taking in a new recruit because if you know their skills then you can put them to good use. In this business you sift and sort, not convince.
When first starting out, it’s a good idea to have an experienced up-line or mentor to assist you with prospecting and follow-up. If you are meeting someone for the follow-up it wouldn’t hurt to bring a long a more experienced member. This will help boost your conversion rate and make you an expert within no time.
Before you drag your mentor to your next meeting, contact the prospect and let them know you intend to bring someone to the meeting. It would help if you mentioned some of the accomplishments your mentor has in the industry, and encourage the prospect to ask questions. If the follow-up is done through a phone call, you can ask them to join in on the three-way call, it works just as efficiently.
That process of highlighting your team mates’ achievements is what’s called edification and it helps build respect as your prospect learns more about your supportive network.
Remember what you’re selling
You should be very clear on that your prospects are not really focused on the fancy products or the smooth compensation plan; what they want is a solution to their problems. This is what you need to target when doing the follow-through’s.
At the end of the day, that compensation plan is essentially a vehicle the person will use to solve some of their existing problems. When selling a business model some sales agents assume that prospects want in simply because they can make extra money. While the cash might be a good incentive, it is also important to make the solution client -specific. Find out what that extra money could do for the prospect, and you have a decent angle to work from.
Closing the deal
This is the best part of any business transaction and more so in network marketing, but keep in mind the relationship doesn’t end here, and you will continue to interact with the person long after you get them on your team.
The rapport stage is simple enough because people love to talk about themselves but at some point you will have to steer the conversation to the direction you want.
“The reason I’m calling you is to ask if you had a chance to review the information I gave you?””
If they forgot about that, chances are they are not remotely interested in what you’re selling. It’s one of the processes people use to sort out the masses. If, however they made time to read the material, then you can move on to the next. One of the concepts behind successful follow-ups is to make sure the prospect thinks about the positive aspects of the business opportunity, whether those positive aspects are accurate or of their own interpretation.
By asking the right questions, you can steer the conversation in the right direction and have the prospect focusing on what’s important- that is, the remediation of their immediate problems. Some individuals tend to keep an open mind when faced with new experiences and challenging opportunities and this makes it easier to sell the idea. Not everyone is built that way and you will come across rigid people who approach business with a narrow focus. Try not to get rattled when your ideas get challenged.
What to expect from the follow up process
Ideally, you want to get back with that person or couple as soon as possible, preferably within a few days, while the idea is still fresh on their minds. You also don’t want them to talk to the wrong people and get some negative feedback about the industry. It would be harder to get them past this if the feedback came from close friends or family.
The follow-up process can take anywhere from a few days to several weeks and in some cases, you can go for months or even years building friendship and the dream, until the time comes for them to join YOU!.
What does it take to SUCCEED? An Unreasonable COMMITMENT to your success!!! You must be willing to do what other wont, in order to achieve what others never will. Your DNA is programed for SUCCESS so never give up until you reach the TOP!!!
You have the POWER! You have GREATNESS within you!
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