Real Estate Lead Generation
Hello My Fellow Network Marketer
Learning how to write headlines is one of the most important copy-writing skills you can learn. The purpose of headlines is to catch the attention of prospects so they will want to read your ad or sales page. Your goal is to write an attention getting headline. You can have the best sales page ever, but if your headline doesn’t attract your prospects, the time you spent writing your sales page is a waste.
How you capture someone attention, spark their interest and motivate them to keep reading whether they’re looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.
Do your headlines capture your prospects’ attention or do they confuse them and send them away?
Are your headlines prompting prospects to learn about your products and services or click to another web site or throw away your letter?
Do your headlines make your prospects want to read the rest of your marketing copy?
Avoid the three following headline mistakes.
Don’t Emphasize Obscure Company Names
Most small businesses and many not so small businesses names aren’t household words. Unless your name is among the top ten most recognized brands such as, Craftsman, Waterford, Rolls Royce, the Discovery Channel, WD-40 or Crayola there is a very good chance people won’t associate your company name with anything.
Have you ever visited a web site or read a print ad where the company’s name covered the top part of the page and it was something like, “Pharos Partners”? Unless the name of your company describes what you do, it is not going to grab prospects’ attention. Move it to the side and make room for a creative headline.
Avoid Welcome Statements
On many web sites the first line you read is, “Welcome to our Site”. There is a reason you don’t see these in print ads. Welcome statements are a waste of time in marketing materials; they do little to help prospects understand what you do.
Delete Vague Descriptions and Statements
Statements like, “Our purpose is to connect you with information and resources to achieve your maximum potential”, could apply to a number of different professions. It could refer to a cooking school, a management consultant or an eldercare program.
– Are you wasting valuable space where your headline goes to feature a company name that doesn’t describe what you do?
– Does your headline include “business speak” terms your children or mother-in-law can’t explain?
– Is your description of product and services specific or is it so generic that it could apply to other types of businesses?
– Does your headline focus on the selling points that distinguish your products and services from the competitions?
PAY ATTENTION ON THE VIDEO BELOW HOW TO WRITE AMAZING HEADLINES
Writing Headlines that Get Your Prospects’ Attention
People look at web sites the same way they look at magazine ads. They scan the page quickly to see if the product or service is something they want. On the web or in a marketing brochure, if you capture their interest, they’ll keep reading.
The best way to do this is to give them a clear idea of the problems your products or services can solve and/or the benefits you provide.
Use a few carefully selected words such as:
– Leverage your expertise to attract a steady stream of clients
– Reliable Office Supplies, free next day delivery.
– In-home sports training for exercise enthusiasts
– Web and print design that helps your business grow
– Costa Rica Travel, Unique off-the-beaten track tours to jungles and beaches
Your page headline should communicate clearly what you offer clients, which problems you solve and the benefits you provide.
Do your headlines:
– Clarify what you do?
– Describe the problems you solve?
– Define whom you do it for?
– Explain the benefits?
– Emphasis a key selling point?
– Compel your prospects to keep reading your marketing copy?
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