Crowd of Customers & Prospects Coming to You
Lesson #2: Attracting Prospects to You
Do you remember what we’re about to do here?
We’re preparing to go through the same questions we covered in Lesson 1 about “Knowing Your Target Market First,” but this time we’re going to apply it to your network marketing opportunity (instead of the weight loss product example).
We need to know everything about your “best prospect” before we can know how to attract them using the Internet.
But before we start getting to know your target market, we have to first understand what you’re actually selling.
Do you know what you’re selling in a network marketing opportunity?
A lot of people have heard this before—but few understand how to apply it.
The answer is YOU.
When you’re selling a network marketing opportunity people have to buy into YOU first.
Watch this Video to get the Ideas
Because prospects know that building a business is a process. They know when they enroll there will be plenty of things they’ll have to learn.
They know that a brochure, hotel meeting, conference call or web site can’t possibly tell them everything they need to know to succeed.
Because of this there is a lot of trust wrapped up into making the purchase. If they buy, they are trusting that you will guide them into a successful direction.
If you don’t sell YOU first you’ll either blow the deal (rarely enrolling anyone) or keep signing up the wrong people for the wrong reasons… who never do anything with it–which is a complete waste of your time.
“But how do you sell YOU first?”
I’m glad you asked because this has been a big problem for network marketers. Most don’t know how. Even worse, very few leaders teach it.
Until recently, all that could be done was to help you work on your belief system (like your ‘why’ statement) or your leadership, and communication or listening skills… or create a dream board… and then just keep going ‘out there’ to talk to more people.
While the leadership training in the network marketing industry has been a good thing, it hasn’t been tangible… it was hard to ‘see’ what you were supposed to do or if you were making any progress.
We’re going to teach you how to use the Internet to develop your confidence and leadership WHILE you’re following a step-by-step tangible process that gets people coming to you—and that makes it all a lot easier.
In the past, someone may have given (or sold you) a script book, but no matter how well you memorize a script nothing’s going to change unless you find a way to represent yourself as an asset to your prospects.
We’re going to teach you how to build trust and pre-sell your prospects on YOU as a successful guide and leader AT THE SAME TIME you’re attracting them.
The prospect will see you as a valuable asset to their success. By the time your prospect hears from you (or calls you first), they’ll already know your name and will have received value from you.
The bulk of the trust-building process will have already started before you had to invest any one-on-one time at all. Now, that’s leverage.
How Could That Be?
It’s much like how candidates for a Presidential election build an audience of people who feel like they know and trust them without ever actually talking to them.
It’s much how you have a favorite actor, author, corporate leader, singer, writer, or someone you’ve never met but who you have gotten to know and trust through ‘leveraging’ interaction (like media).
We’ll teach you step-by-step how to set things up so your prospects get to know you in a similar way on the Internet.
They grow to trust your opinion and suggestions before the ‘prospecting conversation’ even begins.
Let’s Prove that YOU are the Product…
We’ve said that the product is YOU (not your literal product, service, compensation plan, or any of the things on the company brochure)…
Let’s prove it so you’re absolutely convinced!
Because if you don’t ‘get this’ part of the formula you can’t move on and attract people successfully to your network marketing opportunity—so I want to make sure this makes 100% sense to you.
While the things listed on your company brochure and web site play a small role in your prospect’s decision, here’s absolute proof that when you offer a network marketing opportunity YOU are the main factor for the prospect.
Here’s a quick illustration to prove the point:
Can you just hand out information at the mall or at the street corner and sponsor 10+ people per day?
If people were sold by the information on the brochure or at the web site then this would actually work.
But it doesn’t work like that does it?
Information by itself, no matter how great it is, won’t sell opportunities unless those brochures and web sites start by selling YOU!
Prospects want to know if YOU can lead them to success. Period.
If you’ve had a challenge sponsoring people on a regular basis we are now getting to the major reason why.
But I have some good news for you.
There is a definite formula that you can follow to become an ‘attractive’ upline that people will want to join. It’s not that complicated once you get it. Keep moving forward here and you will.
Now that we’ve established that YOU are the product, let’s finally get into answering the real questions so we can intimately get to know your target market and attract them.
In Lesson #3 we’ll break out the same big questions that we introduced to you in Lesson #1, but this time we’ll apply them to network marketing.
Our goal next is to get you absolutely clear on whom your perfect prospects are so you can literally attract them into your network marketing opportunity with confidence and ease.
Don’t skip a beat—every step in this formula is important to crystallize into your brain.
It’s not hard—but it requires your full attention. And it’s worth it if succeeding in your business is a priority.
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