How To Digital Marketing
A change of marketing is in progress as we invest more time in our mobiles, tablets and computers and laptops. The test for brands is to interface with clients through every one of these gadgets progressively and make campaigns that work crosswise over online networking, display promoting and e-commerce.
The real time conversation brands have with individuals as they communicate with sites and mobile applications has changed the way of marketing.
The Internet has simplified everything where you market any product using the Power of Internet with electronic devices.If you learn the secret behind this Industry,you will not need to chase people so long as you create your own Web-Content
What Is Digital Marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
I want an easy definition that I can remember! Here’s one: Digital marketing is any form of marketing products or services that involves electronic devices.
That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with Google ads or retargeting.
Digital marketing can be done both online and offline.
And, both kinds matter.
I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning?
I’m assuming your answer was a resounding “No!” …
So why do you settle for a dull message that just kind of exists? Then you spend your budget pushing out that dull message as quickly as possible across digital channels? But … why?
Am asking such questions because i was like you before i came to learn all this from one of the experts in the industry.
Why the Digital Marketing has captured many Customers
A big number of people spending more time using electronic devices is only going up from worldwide.
With Americans spending 11 hours on electronic devices, every single day, there’s not much left. That is, until we spend ALL of our time in the digital world.
And, while yes, online marketing is the reason that 25 year olds can now sit in their living room and earn 2 million dollars a year playing video games, offline marketing still has its place.
Let’s take a helicopter and circle around to get an overview.
Digital Marketing Services
The 2 main groups of digital marketing are online and offline. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing are:
- – Search engine optimization (SEO)
- – Search engine marketing (SEM)
- – Content marketing
- – Social Media Marketing (SMM)
- – Pay-per-click advertising (PPC)
- – Affiliate marketing
- – Email marketing
Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.
The beginner’s guide to online marketing, on Quick Sprout, is a great place to get started.
Okay, that said, what other digital marketing is there? There’s plenty, actually.
4 digital marketing offline strategies
First, there’s what I call enhanced offline marketing. This is a form of marketing that is entirely offline, but enhanced with electronic devices.
For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.
People have been using digital media to enhance their marketing ,shopping for decades (you’ve only forgotten in what ways, as you’ll see).
Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.
Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).
Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.
Let’s look at the 4 areas in more detail.
Enhanced offline marketing
What’s the difference between a billboard somewhere in the desert of Arizona and a billboard in New York City’s Times Square?
The size? The product?
3 letters: LED. Light emitting diodes.
All of the billboards in New York are electronic!
Why? Because where you’re no one’s competing with you for people’s attention. If you have a billboard at all, you win.
But, in New York, attention is probably more valuable than anywhere else in the world. Over 330,000 people cross through it each day.
As if that wasn’t enough to distract you, there’s buses, taxis, promoters shouting and then, of course, the electronic billboards.
Some of them are even interactive, showing live feeds of the people in the city or pictures of customers.
Renting a billboard space on Times Square, for a year, will set you back a whopping $1,000,000 to $4,000,000.
Sounds expensive? Wait until you hear the prices for Super Bowl commercials.
What other forms does enhanced offline marketing take?
What do you see when you walk into an Apple Store these days?
People leaning over iPads, Macbooks and iPhones.
If you have any type of electronic product, any product demo is a form of digital marketing.
Okay, the next one’s a good one. If you remember this, you can consider yourself an extremely lucky kid to use that strategy.
This is a demo disc for the original PlayStation and several of these were handed out with other games or sometimes even magazines.
It was the same with PC magazines. Remember when they came with CDs (and later DVDs) and you couldn’t wait to throw them into your disk drive and see what samples were on them?
A little different than a demo, these are product samples in digital format.
People still do this. Think of all the wannabe rappers or rockers in your hometown, handing out mix tapes and CDs and now probably USB sticks, to get you to listen to their music.
Alright, time to take a look at the category of digital marketing that’s probably been around the longest.
Over 100 years have passed since that original first live broadcast of the opera performance at the Met and guess what – radio is still here.
Since radio did fairly well in transitioning to the internet, it hasn’t taken as big of a hit as TV. And, even old school radio still matters.
- Radio still reaches 85% of the US population every week
- Listeners listen 2 hrs per day, on average
- 40% of all radio advertising expenses worldwide comes from the US
- About half the population of the US listens to internet radio at least once a month
Now, while profits have shrunk, radio isn’t dead. there are still about $4 billion in profits made each year.
Television marketing is such a Goliath, it’ll likely never go away. It’s also easily the industry where the most money is burned each year.
Ever since Google Video turned into Youtube, the efficiency of TV ads has gone down rapidly.
We still don’t realize this or give it nearly enough credit.
Smartphones are killing it.
Now, over 80% of internet users own a smartphone and, in 2014, we crossed the tipping point where more people are accessing the internet from their phone than via a desktop PC or laptop.
That’s the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.
Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing.
But, employing a few of these offline marketing tactics can help you to not put all of your eggs into one basket and diversify your lead generation tremendously.
Here’s the breakdown of digital marketing again:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
- Enhanced offline marketing
- Electronic billboards
- Digital product demos
- Digital product samples
- Radio marketing
- Radio commercials
- Show sponsoring
- TV marketing
- TV commercials
- Super Bowl commercials
- Phone marketing
- Cold calling
- Text message marketing (giveaways, coupons, loyalty programs)
- QR codes
I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.
Will you use any of these tactics in your business?
Which of these do you remember from back in the day. Have I missed any?
Katongole Johnny Internet Marketing Consultant,Life and Health Coach http://planbsupplement.com What-Up Me 256706044100
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