Identifying Your Target Market
Crowd of Customers & Prospects Coming to You. Lesson #1: Know Your Target Market First
We’ve introduced the importance of knowing your target market.
Now we’re going to dig deep and prepare you to use this information to get your ‘target market’ coming to you in drove,in Big number.
Let’s recap the questions we must answer:
“WHO is your target market?“
“What kinds of things are they looking for, thinking about, and concerned about?”
“What are their needs and some problems you can solve?
“Throughout most of the “7 Lessons” we’ll be sharing how you can use this information to attract the right people into your network marketing opportunity.
But that’s not all you can do with this information.
You can use this to attract prospects and customers to nearly any type of product (real estate, health & wellness, coaching, legal services, consulting, travel, postcards, dog beds, information products, cosmetics, chocolate, financial services, etc).
The principles and formula are exactly the same no matter WHO you are attracting or WHAT you’re selling–whether it’s vacuum cleaners or an opportunity.
Attracting Prospects to You–Step-by-Step.
Let’s look at the first question…
“Who IS your target market?” Watch Out the Video below
I find it easier to make this clear if we use real examples.
Below we’ll use an example of selling weight loss products.
Our goal would be to get people coming to us ready to buy (or purchasing on their own if we want to set it up that way).
In order to do this we have to know who in the heck we’re selling to. We have to be able to ‘relate’ to our target market.
If we are talking about weight loss products you might say that the target market is “people who are overweight.”
You wouldn’t be wrong but we have to look at this under a magnifying glass.
First of all, there are actually several target markets to consider in this example.
You have to get to know each target market that you want to attract (you don’t have to attract them all–but you should consider many possible target markets before you decide which ones you want to go after).
You need to know their personal concerns, problems, fears… as well as what they think about, talk about, dream about, and read about.
I want you to literally write some ideas down about your own target market(s) while we go through this exercise. At the very least, think about how this example below relates to your business.
You can’t learn how to attract prospects until you know your target market intimately… so do this!
None of this is difficult. You just have to be willing to follow along and apply what you learn.
Three target markets who might be interested in buying weight loss products:
1. People who have purchased weight loss products before because it’s likely they will buy similar products again.
That’s a great target market. But we can’t stop here… Remember?
Now we have to consider what they are feeling, thinking, and what their ‘unique’ problems may be.
For example, do you think they may be frustrated about all the failures they’ve experienced trying previous weight loss products? You better believe it! And if you’re going to attract this group you should try to relate to the pain they’ve experienced when they failed before.
If you don’t think about these sort of things, you can’t understand their personal needs and concerns (and you can’t offer ‘real’ solutions that will attract them). We’ll teach you how to do ALL OF THIS in the upcoming lessons.
But let’s look at a couple more examples to get you clear on this first step…
2. You can also target parents with overweight children.
Do you think parents might have their own unique set of concerns about their kid’s weight problem that are different from the first example above? Of course they do and you have to know what they are before you can attract them to you.
3. You can also choose to target baby boomers battling with their weight.
Do you think they might have their own unique concerns? For example, this group might be thinking a lot more about the immediate health problems they’re dealing with right now that are associated with their weight.
Their pain might be the fear of a heart attack or losing their limbs to diabetes. Maybe they just had grandkids and they are really concerned about their health for the first time because they want to live long enough to see their grandkids grow… you gotta’ think about what they are feeling because this is not about you it’s about them. You have to think about their reality.
This is the first step to knowing how to attract the right people to you, which we’ll be teaching you exactly how to do in the coming lessons.
There is NOTHING all that complicated about any stage of this process, but it does require effort. And shouldn’t it?
Regardless of what you’re selling, I want you to start thinking about your target market(s) in this way from now on.
Coming up in Lessons 2-7, we’ll go into much more detail about how to use this information to literally get the right people coming to you.
Whatever you do, never underestimate the critical importance of knowing your specific target market(s), including all the different groups who might be interested in what you have to offer.
This includes knowing what your target market is thinking about, reading about… and worried about.
You can’t successfully attract people to you until you know what they want and need.
Remember, this is about them, not you!
In Lesson #2 we’ll relate this entire discussion to attracting Network Marketing Prospects specifically.
There is a unique topic that we need to discuss when attracting network marketing prospects because most people don’t even know what it is they’re selling when they invite others onto their team.
No matter how hard you work you can’t succeed at building a team in network marketing if you don’t learn what you’re actually selling. You can’t be clear on who your target market is and what their needs are if you don’t know this.
Once we get this discussion out of the way we’ll show you exactly where you can go and what to do to apply this in
the real world on the Internet, in most cases without spending a dime… to get the prospects coming to you.
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