How to Create a Squeeze Page From Scratch
A squeeze or landing page designed to capture opt-in email addresses from potential subscribers.
Everything You’ve Learned About Squeeze Pages Is Wrong!
You don’t need to be an expert to create a Squeeze page Ever wonder how marketers with no design or programming skills are coming out with these beautiful high converting landing page to capture email addresses and get new subscribers? Here, we are going to dig into how exactly that is done and how you can do it to
In this post we are going to cover:
- The exact tools you need to build a working squeeze page
- The Basic Components of a High Converting Squeeze landing Page (Plus 1 optional bonus component)
- Instructions on how to construct a squeeze page very quickly and easily.
So let’s get started…
Squeeze pages, also called Lead Capture Pages, or simply Lead Pages are an essential component every marketer needs. The goal of every marketer is to build an email list of highly targeted subscribers. No matter what kind of marketing you are doing, whether it’s Facebook marketing, blog marketing, PPC, etc, Direct Marketing,Referral Marketing,email marketing to a list of people who have willingly given you their email address will yield the best results. What might also amaze you is that you don’t need an email list of tens of thousands of people to be successful with your email marketing. You can be quite successful with a list of a few thousand people and even bring in a full time living if you’re in the right niche where you have things to constantly sell that your list buys.
First, 3 Things You Need To Proceed
There are 3 things you need to start building a functioning squeeze page. They include:
Your auto responder service is the mechanism that will allow you to collect the actual emails. You will need something that will house the emails from the squeeze page. The most popular autoresponders are:
- Get Response
- Send Reach
- Mail Chimp
- Constant Contact
They each vary in price and functionality but pretty much do the important task of house the emails you collect from your squeeze pages. Mail Chimp does have a free component to it, but we don’t recommend free unless you don’t have any other choice. You can always pick one and change later, but that could be a pain, so choose with caution and try to choose one you will be happy working with for a long time.
2) Squeeze Page Template
There are various ways you can build a squeeze page which we will talk about a bit later in this post.
3) Understand Conversion Rates
Understanding conversion rates is more of a knowledge base than a tool you need to build squeeze pages. You need to understand the formula behind a squeeze page. When you understand your conversion rates, you will know how well or poor your squeeze page is performing.
Conversion Rate = Optins / Visitors
Visitors = How much traffic is landing on a page in a given time period (a day, week, month, year, etc)
Optins = How many people are giving you their email address (subscribing)
The higher your conversion rate percentage, the better your squeeze page is performing. If you see me using the word “perform” throughout this post, this is what I am talking about.
So let’s look at this example:
Vistors in a Month: 2,000
Conversion Rate = 200/2000 = 10%
Typically, a conversion rate that is close to 30% is ideal. A Conversion rate close to 40% and even 50% is absolutely amazing! If your conversion rate is only 10%, you’ve got some work to do. Low conversion rates could mean a couple of things:
1) You are not targeting the right audience
2) Your offer is not suited for the audience you are targeting
3) Your target market is spot on but your offer sucks
4) You are not asking people to optin (not telling them what to do)
Those are really the only 4 things. Once you match the right offer with the right audience, you should see the conversion rate start to climb. At that point, you can then start to make simple tweaks to get the rate up even more.
Feel free to share this with others, this might help prevent some of the bad behavior that goes on in network marketing as well as help someone be more effective.
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