You have to Brand yourself in multi-level marketing in order to succeed.
To Build a Successful MLM Downline You Must Have an Online Identity
There are plenty of MLM businesses out there to choose from and many MLM business owners find that building a mlm downline has become increasingly difficult because of all of the competition. This is most likely because most MLM,Network Marketers, owners think that their business will succeed with only a website, an opt-in page to generate leads and some advertising. This is partly because many MLMs are marketed as “get rich while doing nothing” businesses, which couldn’t be farther from the truth. If you want to be able to build a successful mlm downline, you need to build your own online identity.
Nobody is going to sign up to be part of your mlm downline if they don’t know the value you bring to all the existing members of your mlm downline. They are more likely to find someone else online that they feel has the ability to help them succeed in an mlm business.
There are plenty of ways to build your online identity (and credibility).
What Most Network Marketers Think?
Most network marketers think that the more people that know what company they are in, the better chance they have of recruiting more people.
I’ve got some BAD news. That couldn’t be farther from the truth.
The more people that watch your company presentation does dictate how many people you ever recruit, bt if you embrace the motion of leading with your company and products, you probably won’t get many people to look at your presentation. Which in the end equals few recruits.
Why Not the Company but Branding Yourself?
When I talk about branding yourself, I am not talking about you having to get a logo, hire an ad agency or investing tons of money in materials. You actually already have a brand and that brand is what you’re about and how others describe and see you. When you focus on branding yourself, YOU are the attraction not the company for which you are a rep
For me and I encourage you start doing this, I provide tons of content and value to my target audience. Meaning, anytime I learn something new and implement it and I get results I share it with my target audience and my niche. This helps to build me as an authority and leader in my particular niche.
Trust me, it’s not that hard to start branding yourself TODAY!
When people don’t know what company you’re with, you have a better chance of PROSPECTING them and having them curious to find out more about what you’re working on.
Don’t Over-Complicate It
The tendency of the non-successful is to complicate everything. They get overwhelmed, confused, and choose to not understand. The video below will shed some light into branding yourself and why it works but as far as what you SHOULD be doing, just focus on the things you are already doing but without pounding your company name out there as I can tell you, it’s not very effective.
Here are 4 Tips for Network Marketing or MLM Downline Branding YourSelf
1. Participate in forums that are geared toward your target market. Don’t limit yourself to sales pitches. Take the time to actively participate in the discussions being had on the boards. This will show other forum users who you are as a person and they are more likely to trust you and sign up to be part of your mlm downline. and make sure your Signature Capture people’s,reader’s attention.
2. Start a blog. Sure everybody has a blog these days, but blogs are a fantastic way to show your Network Marketing,MLM prospects who you are. They are also a fantastic way to update the general public about the goings on of your mlm business.
3. Create a newsletter that people can subscribe to. You can use the subscription list as a mlm lead generator and once you’ve gotten a few issues out, start contacting your mlm leads and selling them on the idea of being part of your mlm downline.
4. Respond to every email, private forum message or blog comment you receive. This will show people that you are an active participant in the online community.
A lot of MLM is done online and if you don’t have an online identity to attach to your mlm business, you won’t be able to build your mlm downline. An online identity is what will set you apart from the thousands of other MLM owners out there.
I hope you got value out of “Branding Yourself In MLM or Network Marketing” If you did, PLEASE leave me a comment below and/or share via social media sites like Facebook, Twitter, Google , Linkedin, and Pinterest, and share it with your team.
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