Advantage Of Individual Branding In Network Marketing,Direct Marketing,Affiliate Marketing,Multi-network Marketing
Branding was meant to make identifying and differentiating a product easier , while also providing the benefit of letting the name sell a second rate product.You’re aware that people join people not companies
Why you Brand Your self…………..Is to Create Results
Today it’s more important than ever to learn how to brand yourself online. … the next step in the personal branding process is identifying your target market. … Once you have identified these people, build your personal branding strategy around this specific niche and build trust
It’s been “a few” days since i wrote my last article and since then I’ve been thinking a lot on how to grow my business, how to provide more value to people and most of all how to build a big brand of myself. This is really necessary especially if i want to grow my business into a 6-7 figure business.Now truth be told, Establishing yourself as an THE expert in an industry and mastering the ability to sell YOU is not an easy task, nor is it one that can happen overnight. However, with some hard work and smart strategies put into place you can begin to create a personal brand that can pretty much take you anywhere you want to go.With that said, there are few things about about building a brand that we should all know,
IS BUILDING A BRAND TAILORED FOR YOU?
The first thing you need to know is whether or not building a personal brand is right for you.
There are a number of things to consider before focusing your energy on building a personal brand, such as:
- If you succeed, you will be in the spotlight – a bright one. Can you handle the attention? If not, then creating a brand around YOU probably won’t work out very well.
- It might get to a point where your every move is watched very carefully – The more popular you get, the more doubters, haters and trolls arrive to try and knock you down too. If you can’t take criticism very well and feel you might lose focus because of it, then again a personal brand may not be for you.
- When your brand, websites and products sell because you’re the person behind them, it can be very difficult to sell your business or pieces of it. If you’re looking for an exit strategy, then it won’t come easy with a personal brand.
- Building a personal brand is a long term process with long term goals. If you’re looking to “get rich quick”, then you’ve got to look elsewhere.
Some people think that you need a personal brand in order to succeed online, but you don’t. We just hear more online success stories from those with personal brands because they are the ones sharing everything.
FIRST THINGS FIRST
Now, a good advice that i got from my mentor is that before you can obtain mass amounts of readers, followers, subscribers, customers and fanatics, you’re going to need to build trust.
Question: Would you give away your name and email address to someone you didn’t trust?
Question: Would you pay for a product from a person who has been known to not fulfill their end of the deal?
Answer: Of course not!
Big personal brands succeed because they earn big-time trust.
So the question is, how does one build trust?
People connect with other people.
Not websites or products or fancy offers.
The idea is to incorporate (your) personality onto your blog or website, which accomplishes a couple of things:
- It makes you and your brand seem more real. The more real you can become online, the easier it is for people to trust you; and
- It helps you stand out from the competition, because no one is just like you.
Don’t let the fact that you’re doing business online stop you from being personable and sharing things about yourself that you’d normally feel comfortable sharing in person with someone.
MAKE USE OF YOUR STORY
Now, everyone has a story. Right?
When a story begins, we keep reading to see what happens. When a story ends, we remember and reflect what we had just heard or read.
For personal brands, a good story will attract new readers, keep them engaged and help them remember who we are later.
REMEMBER THIS: CONTENT IS KEY
If you really want to be the go-to guy then you need to focus on giving content that’s reliable, most of time you will be doing this for free.
When building a personal brand, you are your content. People are consuming you and your wisdom, thoughts, beliefs and opinions – all through your content. Always aim to provide the highest quality and unique content possible.
Also, be sure to stay consistent. A person who publishes content religiously will be seen as more of a trustworthy expert than one who does not.
Lastly, be confident in what you have to say. If you always say things like “I believe…” or “I think…”, really what you’re doing is selling yourself short.
LET’S TALK ABOUT PRODUCTS
One thing that came to realize is that products such as eBooks, software, membership sites and courses often come with an instant increase in authority and trust.
This is exactly why many people go through the process of working with a publisher to get a book published, even though the process is long and drawn out, control is yielded and profits are slim to none.
Once you’re “published”, however, you are seen as an instant expert. Tours, interviews, speaking gigs and an increase in consultation fees are usually the results of one publishing a book.
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